About Selous Kinga Lodge

Selous Kinga Lodge is a premium safari lodge located in the breathtaking Selous National Park, offering an exclusive experience for nature lovers and adventure seekers. We provide world-class hospitality, luxurious accommodation, and thrilling safari experiences in one of Africa’s most renowned wildlife destinations.

Job Purpose

The Marketing Officer will lead the development and execution of comprehensive marketing strategies that enhance the visibility, desirability, and performance of Selous Kinga Lodge. The role involves managing marketing campaigns, partnerships, brand communications, and creative projects, both locally and internationally.

Key Responsibilities

• Develop and implement innovative marketing and sales strategies to increase bookings, revenue, and brand awareness.
• Build and maintain strong relationships with travel agents, tour operators, DMCs, and corporate clients to drive business growth.
• Identify new market opportunities and customer segments to expand the lodge’s client base, both locally and internationally
• Coordinate and execute promotional campaigns, seasonal offers, and marketing activities aligned with the lodge’s positioning.
• Plan and manage the lodge’s digital presence, including social media content, website updates, Google Business, and TripAdvisor reviews.
• Oversee the creation of content calendars and coordinate with photographers and videographers to produce engaging marketing materials.
• Represent Selous Kinga Lodge at trade shows, tourism expos, roadshows, and networking events to promote the property.
• Work closely with the reservations and operations teams to ensure seamless guest experiences and alignment between marketing promises and service delivery.
• Monitor tourism industry trends, competitor activities, and customer behavior to inform strategic decisions and adjust campaigns as needed.
• Produce monthly marketing and sales reports with KPI analysis to measure campaign impact and guide decision-making.
• Ensure all branding, signage, menus, collateral, and promotional materials comply with the lodge’s brand guidelines.

Qualifications and Skills

• Bachelor’s degree in Sales, Marketing, Hospitality, Tourism, or a related field, with proven experience in the hospitality industry (required).
• Minimum of 2 years of proven experience in marketing roles within the safari or broader tourism industry.
• Strong skills in digital marketing, especially social media and content strategy.
• Experience working in or knowledge of Tanzania’s tourism industry is an added advantage.
• Excellent communication, analytical, and organizational skills.

• Develop and implement innovative marketing and sales strategies to increase bookings, revenue, and brand awareness.
• Build and maintain strong relationships with travel agents, tour operators, DMCs, and corporate clients to drive business growth.
• Identify new market opportunities and customer segments to expand the lodge’s client base, both locally and internationally
• Coordinate and execute promotional campaigns, seasonal offers, and marketing activities aligned with the lodge’s positioning.
• Plan and manage the lodge’s digital presence, including social media content, website updates, Google Business, and TripAdvisor reviews.
• Oversee the creation of content calendars and coordinate with photographers and videographers to produce engaging marketing materials.
• Represent Selous Kinga Lodge at trade shows, tourism expos, roadshows, and networking events to promote the property.
• Work closely with the reservations and operations teams to ensure seamless guest experiences and alignment between marketing promises and service delivery.
• Monitor tourism industry trends, competitor activities, and customer behavior to inform strategic decisions and adjust campaigns as needed.
• Produce monthly marketing and sales reports with KPI analysis to measure campaign impact and guide decision-making.
• Ensure all branding, signage, menus, collateral, and promotional materials comply with the lodge’s brand guidelines.

• Strong skills in digital marketing, especially social media and content strategy.
• Excellent communication, analytical, and organizational skills.

• Bachelor’s degree in Sales, Marketing, Hospitality, Tourism, or a related field, with proven experience in the hospitality industry (required).
• Minimum of 2 years of proven experience in marketing roles within the safari or broader tourism industry.
• Experience working in or knowledge of Tanzania’s tourism industry is an added advantage.