Head of Marketing
2025-09-10T09:49:05+00:00
Selcom Microfinance Bank
https://cdn.greattanzaniajobs.com/jsjobsdata/data/employer/comp_5267/logo/Selcom.png
https://www.selcom.net/
FULL_TIME
Dar es Salaam
Dar es Salaam
00000
Tanzania
Financial Services
Advertising & Marketing
2025-09-22T17:00:00+00:00
Tanzania
8
Selcom is Tanzania’s premier fintech and digital payments leader, championing financial inclusion and enabling seamless digital transactions
KEY RESPONSIBILITIES
Tech-First Marketing Leadership
- Develop and execute innovative, data-driven marketing strategies tailored to the fintech, digital banking, e-commerce and payments ecosystems.
- Leverage advanced analytics and technology to optimize campaign performance and customer acquisition.
- Positioning & Product-Market Fit
- Create compelling, customer-centric narratives to position Selcom’s digital financial services for maximum market adoption and resonance.
- Conduct market research to identify emerging trends and ensure alignment with customer needs and competitive landscapes.
- Brand Building
- Elevate Selcom and its sub-brands to achieve household name status in
- Tanzania and establish recognition as a leading fintech player across Africa and globally.
- Develop and implement cohesive brand strategies that enhance visibility, credibility, and trust.
- Growth & Distribution
- Design and deploy hybrid distribution strategies combining Fast-Moving
- Consumer Goods (FMCG) principles with digital-first, viral growth tactics to accelerate user adoption.
- Optimize customer acquisition funnels and retention strategies to drive scalable growth.• Cultivate and maintain strong relationships with local and international media, regulators, government entities, clients, and fintech communities to amplify Selcom’s presence.Reputation Management• Develop and implement robust PR frameworks to maintain a positive brand image across diverse audiences.• Build, mentor, and lead a high-performing marketing team to execute impactful campaigns that drive awareness, adoption, and customer loyalty.
- Team Leadership
- • Oversee crisis communication strategies, ensuring proactive management of public perception and stakeholder trust.
- • Represent Selcom in high-profile industry forums and events to enhance brand authority.
- Media & Public Relation
- Foster a culture of creativity, accountability, and collaboration within the marketing function.
What we’re looking for
Tech-First Mindset: A forward thinking leader with a passion for leveraging technology to disrupt and innovate within the fintech sector
Industry Expertise: Deep knowledge of digital banking, payments, and financial services, with a proven track record of achieving strong product-market fit.
Local Influence: Established relationships with Tanzanian media, business communities, and regulatory bodies, with a nuanced understanding of the local market.
Leadership & Autonomy: A self-driven leader who thrives in autonomous environments, takes ownership of deliverables, and consistently delivers results.
Growth Expertise: Proven experience in blending FMCG-style distribution with digital marketing strategies to achieve viral growth and measurable outcomes.
Brand Architect: Demonstrated success in building and scaling brands to achieve national recognition and international credibility.
Team Management: Expertise in leading diverse teams, managing external agencies, and collaborating with cross-functional stakeholders to achieve business objectives.
Communication Skills: Exceptional verbal, written, and negotiation skills, with proficiency in modern PR, digital marketing, and stakeholder engagement strategies.
WHY JOIN SELCOM?
Lead Fintech Innovation: Be at the forefront of Tanzania’s financial technology transformation, driving meaningful impact through cutting-edge solutions.
Shape a Market Leader: Lead marketing for one of Africa’s most innovative fintech companies, with the opportunity to shape a globally recognized brand.
Tech-First Marketing Leadership Develop and execute innovative, data-driven marketing strategies tailored to the fintech, digital banking, e-commerce and payments ecosystems. Leverage advanced analytics and technology to optimize campaign performance and customer acquisition. Positioning & Product-Market Fit Create compelling, customer-centric narratives to position Selcom’s digital financial services for maximum market adoption and resonance. Conduct market research to identify emerging trends and ensure alignment with customer needs and competitive landscapes. Brand Building Elevate Selcom and its sub-brands to achieve household name status in Tanzania and establish recognition as a leading fintech player across Africa and globally. Develop and implement cohesive brand strategies that enhance visibility, credibility, and trust. Growth & Distribution Design and deploy hybrid distribution strategies combining Fast-Moving Consumer Goods (FMCG) principles with digital-first, viral growth tactics to accelerate user adoption. Optimize customer acquisition funnels and retention strategies to drive scalable growth.• Cultivate and maintain strong relationships with local and international media, regulators, government entities, clients, and fintech communities to amplify Selcom’s presence.Reputation Management• Develop and implement robust PR frameworks to maintain a positive brand image across diverse audiences.• Build, mentor, and lead a high-performing marketing team to execute impactful campaigns that drive awareness, adoption, and customer loyalty. Team Leadership • Oversee crisis communication strategies, ensuring proactive management of public perception and stakeholder trust. • Represent Selcom in high-profile industry forums and events to enhance brand authority. Media & Public Relation Foster a culture of creativity, accountability, and collaboration within the marketing function.
JOB-68c149911743e
Vacancy title:
Head of Marketing
[Type: FULL_TIME, Industry: Financial Services, Category: Advertising & Marketing]
Jobs at:
Selcom Microfinance Bank
Deadline of this Job:
Monday, September 22 2025
Duty Station:
Dar es Salaam | Dar es Salaam | Tanzania
Summary
Date Posted: Wednesday, September 10 2025, Base Salary: Not Disclosed
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JOB DETAILS:
Selcom is Tanzania’s premier fintech and digital payments leader, championing financial inclusion and enabling seamless digital transactions
KEY RESPONSIBILITIES
Tech-First Marketing Leadership
- Develop and execute innovative, data-driven marketing strategies tailored to the fintech, digital banking, e-commerce and payments ecosystems.
- Leverage advanced analytics and technology to optimize campaign performance and customer acquisition.
- Positioning & Product-Market Fit
- Create compelling, customer-centric narratives to position Selcom’s digital financial services for maximum market adoption and resonance.
- Conduct market research to identify emerging trends and ensure alignment with customer needs and competitive landscapes.
- Brand Building
- Elevate Selcom and its sub-brands to achieve household name status in
- Tanzania and establish recognition as a leading fintech player across Africa and globally.
- Develop and implement cohesive brand strategies that enhance visibility, credibility, and trust.
- Growth & Distribution
- Design and deploy hybrid distribution strategies combining Fast-Moving
- Consumer Goods (FMCG) principles with digital-first, viral growth tactics to accelerate user adoption.
- Optimize customer acquisition funnels and retention strategies to drive scalable growth.• Cultivate and maintain strong relationships with local and international media, regulators, government entities, clients, and fintech communities to amplify Selcom’s presence.Reputation Management• Develop and implement robust PR frameworks to maintain a positive brand image across diverse audiences.• Build, mentor, and lead a high-performing marketing team to execute impactful campaigns that drive awareness, adoption, and customer loyalty.
- Team Leadership
- • Oversee crisis communication strategies, ensuring proactive management of public perception and stakeholder trust.
- • Represent Selcom in high-profile industry forums and events to enhance brand authority.
- Media & Public Relation
- Foster a culture of creativity, accountability, and collaboration within the marketing function.
What we’re looking for
Tech-First Mindset: A forward thinking leader with a passion for leveraging technology to disrupt and innovate within the fintech sector
Industry Expertise: Deep knowledge of digital banking, payments, and financial services, with a proven track record of achieving strong product-market fit.
Local Influence: Established relationships with Tanzanian media, business communities, and regulatory bodies, with a nuanced understanding of the local market.
Leadership & Autonomy: A self-driven leader who thrives in autonomous environments, takes ownership of deliverables, and consistently delivers results.
Growth Expertise: Proven experience in blending FMCG-style distribution with digital marketing strategies to achieve viral growth and measurable outcomes.
Brand Architect: Demonstrated success in building and scaling brands to achieve national recognition and international credibility.
Team Management: Expertise in leading diverse teams, managing external agencies, and collaborating with cross-functional stakeholders to achieve business objectives.
Communication Skills: Exceptional verbal, written, and negotiation skills, with proficiency in modern PR, digital marketing, and stakeholder engagement strategies.
WHY JOIN SELCOM?
Lead Fintech Innovation: Be at the forefront of Tanzania’s financial technology transformation, driving meaningful impact through cutting-edge solutions.
Shape a Market Leader: Lead marketing for one of Africa’s most innovative fintech companies, with the opportunity to shape a globally recognized brand.
Work Hours: 8
Experience in Months: 24
Level of Education: bachelor degree
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