Vacancy title:
Digital Communication Officer

[Type: FULL_TIME, Industry: Healthcare, Category: Media, Communications & Writing]

Jobs at:
Kairuki Hospital

Deadline of this Job:
Tuesday, September 16 2025

Duty Station:
Mikocheni | Dar es Salaam | Tanzania

Summary
Date Posted: Friday, September 12 2025, Base Salary: Not Disclosed

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JOB DETAILS:

Job Summary The Digital Communication Officer will develop and manage Kairuki Hospital’s digital communication strategies to enhance brand visibility, engage patients and the community, and promote services. This role requires a tech-savvy professional with a passion for digital storytelling and expertise in leveraging online platforms to connect with diverse audiences.

Key Responsibilities

• Develop engaging content for the hospital’s website, social media platforms, email campaigns, and other digital channels to promote services, events, and health initiatives.
• Manage and grow the hospital’s social media presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others, ensuring consistent branding and audience engagement.
• Update and maintain the hospital’s website with fresh, accurate, and user-friendly content, collaborating with web developers to optimize user experience.
• Design and execute email marketing campaigns to communicate with patients, staff, and community members about hospital updates, health tips, and events.
• Track and analyze digital campaign performance using tools like Google Analytics, social media insights, and email metrics to optimize strategies and report results to leadership.
• Plan and manage paid digital advertising campaigns, including social media ads and Google Ads, to drive awareness and patient engagement.
• Ensure all digital communications align with the hospital’s brand guidelines and messaging.
• Collaborate with the Marketing and Communications team, clinical staff, and leadership to create cohesive campaigns that support organizational goals.

Qualifications

• Bachelor’s degree in Communications, Digital Marketing, Journalism, or a related field.
• Minimum of 3 years of experience in digital communications, social media management, or digital marketing, preferably in healthcare or a related industry.
• Strong skills in graphic design and multimedia editing tools (e.g., Canva, Adobe Suite, video editing software).
• Strong writing, editing, and storytelling skills tailored for digital platforms.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and content management systems (e.g., WordPress).
• Experience with digital analytics tools (e.g., Google Analytics, Meta Business Suite).
• Knowledge of SEO, SEM, and digital advertising best practices.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Creative mindset with strong attention to detail.
• Familiarity with healthcare industry trends and regulations is a plus.

Work Hours: 8

Experience in Months: 36

Level of Education: bachelor degree

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