Kijenge Animal Products Limited (KAPL)

The Sales Executive is responsible for driving sales within an assigned zone by actively engaging customers, promoting KAPL's products, and ensuring product availability in the market. The Sales Executive works under the guidance of the Sales Manager, executing set plans on the ground, responding to customer needs, and contributing to the team's overall sales performance.

Responsibilities or duties

• Visit existing and potential customers within the assigned zone to promote and sell KAPL products
• Ensure product availability and visibility at assigned outlets, distributors, and customer points
• Provide accurate product information and answer customer queries in a timely and professional manner
• Deliver product samples to prospective clients and follow up to convert leads into sales
• Maintain and update a customer database for the assigned zone for future engagement
• Conduct direct marketing to new and existing clients through phone calls, emails, and in-person visits
• Monitor and report on competitor activities, products, pricing, and promotions within the zone
• Report daily, weekly, and monthly sales activity and progress against targets to the line manager
• Participate in monthly and quarterly sales meetings and contribute zonal feedback
• Stay up to date on all KAPL products, services, pricing, and promotional schemes
• Support team members and contribute to a disciplined, cooperative working environment

Education Requirements.

• Diploma or Bachelor's Degree in Sales & Marketing, Business Administration, Commerce, or a related field.

Knowledge & Skills.

• Basic understanding of sales and marketing principles and customer service practices.
• Ability to identify customer needs and present products effectively.
• Basic knowledge of the local market and distribution channels within the assigned zone.
• Competent in MS Office (Word, Excel) and able to maintain a customer database.
• Good written and verbal communication skills in both English and Kiswahili.

Personal Attributes.

• Self-motivated with a strong drive to meet and exceed sales targets.
• Honest, reliable, and professional in conduct at all times.
• Ability to work independently in the field with minimal supervision.
• Team player who supports colleagues and contributes to a positive work environment.
• Willingness to travel within the assigned zone regularly.

Other Requirements.

• Valid driver's license (motor vehicle) is an advantage.
• Must be physically able to carry out field visits and product deliveries within the zone.
• Being a resident of Arusha is an added advantage.

Experience needed

Experience.

• Minimum 2–3 years of experience in a sales, marketing, or customer-facing role.
• Experience in FMCG, Agro-processing, animal feeds, or food products is an added advantage.

• Visit existing and potential customers within the assigned zone to promote and sell KAPL products
• Ensure product availability and visibility at assigned outlets, distributors, and customer points
• Provide accurate product information and answer customer queries in a timely and professional manner
• Deliver product samples to prospective clients and follow up to convert leads into sales
• Maintain and update a customer database for the assigned zone for future engagement
• Conduct direct marketing to new and existing clients through phone calls, emails, and in-person visits
• Monitor and report on competitor activities, products, pricing, and promotions within the zone
• Report daily, weekly, and monthly sales activity and progress against targets to the line manager
• Participate in monthly and quarterly sales meetings and contribute zonal feedback
• Stay up to date on all KAPL products, services, pricing, and promotional schemes
• Support team members and contribute to a disciplined, cooperative working environment

• Basic understanding of sales and marketing principles and customer service practices.
• Ability to identify customer needs and present products effectively.
• Basic knowledge of the local market and distribution channels within the assigned zone.
• Competent in MS Office (Word, Excel) and able to maintain a customer database.
• Good written and verbal communication skills in both English and Kiswahili.

• Diploma or Bachelor's Degree in Sales & Marketing, Business Administration, Commerce, or a related field.
• Minimum 2–3 years of experience in a sales, marketing, or customer-facing role.
• Experience in FMCG, Agro-processing, animal feeds, or food products is an added advantage.
• Valid driver's license (motor vehicle) is an advantage.
• Must be physically able to carry out field visits and product deliveries within the zone.
• Being a resident of Arusha is an added advantage.