Job Description

Azam TV is recruiting a Product Communication and Engagement Officer to support the communication and market engagement of AzamMax products. The successful candidate will ensure that product features, benefits and updates are communicated effectively to customers, employees and other stakeholders.

This opportunity combines product marketing, corporate communication, digital marketing, customer engagement and cross-functional coordination. The role is ideal for a marketing or communications professional who wants to build experience in product launches, content development, customer adoption and digital engagement within Tanzania’s media and technology sector.

Job Purpose

The Product Communication and Engagement Officer will ensure that AzamMax products are communicated effectively to customers, internal teams and stakeholders. The role will support product awareness, adoption and customer engagement through coordinated product marketing, communication and digital engagement activities.

Key Responsibilities

• Develop and execute communication plans for new product launches, product updates and marketing campaigns.
• Create clear and compelling messages that communicate product value, features and customer benefits.
• Develop and manage product and brand communication materials, including brochures, presentations, frequently asked questions, newsletters and digital content.
• Design and implement initiatives that increase product awareness, customer adoption and engagement.
• Create engaging content for websites, social media platforms, email campaigns, blogs and other digital channels.
• Work closely with Product, Marketing, Sales, Customer Support and Technology teams to align and coordinate communication strategies.
• Support product launches, demonstrations, customer onboarding activities, workshops and other engagement events.
• Gather customer feedback and market insights and share relevant findings with internal teams.
• Contribute to improvements in product communication and customer experience.
• Maintain consistent product messaging across all communication channels and customer touchpoints.
• Monitor campaign and product engagement performance indicators.
• Analyse campaign performance and prepare regular reports and recommendations.
• Support digital marketing activities, including social media, search engine optimization, email marketing and paid campaigns where applicable.
• Conduct internal product briefings.
• Develop communication materials that keep employees informed about product features, developments and updates.
• Build and maintain productive relationships with customers, partners and other key stakeholders.

Qualifications and Experience

Applicants should meet the following requirements:

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, Media Studies or another relevant field.
• Between one and three years of professional experience in product marketing, communications, digital marketing or customer engagement.
• Excellent written and verbal communication skills.
• Strong content development capabilities.
• Experience coordinating cross-functional teams.
• Experience supporting product launches.
• Knowledge of digital marketing principles.
• Knowledge of customer relationship management systems and campaign analytics will be an added advantage.
• Strong organizational skills.
• Creative, proactive and customer-focused approach to work.

Skills and Competencies

The ideal candidate should demonstrate the following capabilities:

• Product marketing and communications
• Content writing and storytelling
• Digital marketing
• Customer engagement
• Customer lifecycle marketing
• Project management
• Stakeholder management
• Data analysis and reporting
• Presentation and communication skills
• Collaboration and problem-solving
• Creativity and proactive execution
• Attention to detail

Why Join Azam TV?

This position offers an opportunity to:

• Build practical experience in product communication and digital customer engagement.
• Participate in product launches and customer adoption initiatives.
• Work with multiple business functions, including Product, Marketing, Sales, Technology and Customer Support.
• Develop experience in Tanzania’s growing media, technology and digital services sector.
• Strengthen skills in content development, digital marketing, campaign performance analysis and stakeholder engagement.
• Contribute directly to the awareness, adoption and customer experience of AzamMax products.
• Build a career path in product marketing, communication, customer experience or digital engagement.

• Develop and execute communication plans for new product launches, product updates and marketing campaigns.
• Create clear and compelling messages that communicate product value, features and customer benefits.
• Develop and manage product and brand communication materials, including brochures, presentations, frequently asked questions, newsletters and digital content.
• Design and implement initiatives that increase product awareness, customer adoption and engagement.
• Create engaging content for websites, social media platforms, email campaigns, blogs and other digital channels.
• Work closely with Product, Marketing, Sales, Customer Support and Technology teams to align and coordinate communication strategies.
• Support product launches, demonstrations, customer onboarding activities, workshops and other engagement events.
• Gather customer feedback and market insights and share relevant findings with internal teams.
• Contribute to improvements in product communication and customer experience.
• Maintain consistent product messaging across all communication channels and customer touchpoints.
• Monitor campaign and product engagement performance indicators.
• Analyse campaign performance and prepare regular reports and recommendations.
• Support digital marketing activities, including social media, search engine optimization, email marketing and paid campaigns where applicable.
• Conduct internal product briefings.
• Develop communication materials that keep employees informed about product features, developments and updates.
• Build and maintain productive relationships with customers, partners and other key stakeholders.

• Product marketing and communications
• Content writing and storytelling
• Digital marketing
• Customer engagement
• Customer lifecycle marketing
• Project management
• Stakeholder management
• Data analysis and reporting
• Presentation and communication skills
• Collaboration and problem-solving
• Creativity and proactive execution
• Attention to detail

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, Media Studies or another relevant field.
• Between one and three years of professional experience in product marketing, communications, digital marketing or customer engagement.
• Excellent written and verbal communication skills.
• Strong content development capabilities.
• Experience coordinating cross-functional teams.
• Experience supporting product launches.
• Knowledge of digital marketing principles.
• Knowledge of customer relationship management systems and campaign analytics will be an added advantage.
• Strong organizational skills.
• Creative, proactive and customer-focused approach to work.