Job Overview

SIKAF EYE CARE is seeking a creative and target-driven Marketing Officer to lead its brand awareness and customer acquisition initiatives in Dar es Salaam. The position is responsible for managing all social media accounts, creating engaging visual/written content, running paid digital ad campaigns, building institutional B2B partnerships, and coordinating promotional activities to boost clinic sales and service outreach.

Key Responsibilities

• Social Media Management: Oversee day-to-day operations across all social channels, including Instagram, Facebook, TikTok, and WhatsApp Business.
• Content Planning & Creation: Develop, design, and execute engaging multimedia content and promotional campaigns tailored to optical care services.
• Digital Advertising: Plan, manage, and optimize paid digital marketing ads and targeted campaign budgets.
• Strategic Partnerships: Identify, negotiate, and establish strategic corporate partnerships with companies, healthcare facilities, and local institutions.
• Campaign Execution & Reporting: Organize customer engagement events and promotional activities; monitor campaign metrics and prepare periodic marketing performance reports.

Requirements & Qualifications

• Education: Diploma or Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field.
• Experience: Proven experience in social media management, digital marketing, and end-to-end content creation.
• Technical & Platform Skills: Deep understanding of digital advertising tools, copywriting, content scheduling, and audience management across Instagram, Facebook, TikTok, and WhatsApp Business.
• Core Competencies: High creativity, strong analytical and reporting skills, excellent written and verbal communication, and the ability to work independently to meet marketing targets.
• Eligibility: Female candidates only (Age limit: Below 30 years)

• Oversee day-to-day operations across all social channels, including Instagram, Facebook, TikTok, and WhatsApp Business.
• Develop, design, and execute engaging multimedia content and promotional campaigns tailored to optical care services.
• Plan, manage, and optimize paid digital marketing ads and targeted campaign budgets.
• Identify, negotiate, and establish strategic corporate partnerships with companies, healthcare facilities, and local institutions.
• Organize customer engagement events and promotional activities; monitor campaign metrics and prepare periodic marketing performance reports.

• Social media management across Instagram, Facebook, TikTok, and WhatsApp Business
• Digital advertising tools
• Copywriting
• Content scheduling
• Audience management
• End-to-end content creation
• Analytical and reporting skills
• Written and verbal communication
• Creativity
• Ability to work independently and meet marketing targets

• Diploma or Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field.
• Female candidates only
• Age below 30 years