Role Overview

ROAR Capital is seeking an experienced Head of Operations – Advertising to oversee and optimize the full operational lifecycle of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) assets. This role is responsible for ensuring operational excellence from site acquisition and construction through installation, monitoring, maintenance, and eventual decommissioning.

The successful candidate will play a critical role in ensuring asset reliability, regulatory compliance, innovation, and seamless campaign execution.

Key Responsibilities

Operations & Asset Management

• Manage the complete lifecycle of OOH and DOOH assets, including maintenance programs, technical standards, and regulatory compliance.
• Ensure high asset uptime through performance monitoring, rapid fault resolution, and accurate asset and inventory tracking.
• Oversee structural integrity, power systems, connectivity, and environmental compliance across all sites.

DOOH Technology & Innovation

• Lead DOOH technology operations, including CMS platforms, content delivery systems, remote diagnostics, and automation tools.
• Drive innovation in DOOH formats, data integration, audience measurement, targeting capabilities, and emerging advertising technologies.

Projects & Installations

• Oversee major installation projects, upgrades, relocations, and decommissioning activities.
• Ensure projects are delivered safely, on time, within budget, and to required technical and quality standards.

Commercial & Stakeholder Support

• Support the Sales function by ensuring reliable asset availability, flawless campaign execution, and yield optimization.
• Manage vendors, contractors, and service providers to ensure performance, cost efficiency, and compliance.

Leadership & Governance

• Lead, mentor, and develop operations teams across multiple sites.
• Enforce safety, quality, and operational governance standards across the organization.

Qualifications & Experience

• Bachelor’s Degree in Engineering, Operations Management, Business Administration, or a related field; a Master’s Degree is an added advantage.
• Minimum of 6–10 years’ experience in asset-intensive, multi-site operations such as OOH/DOOH media, telecommunications, utilities, infrastructure, or similar sectors.
• Demonstrated experience in operations leadership, vendor management, and maintenance optimization.
• Strong analytical, project management, and problem-solving skills.
• Proven ability to manage complex technical environments and cross-functional teams.

• Manage the complete lifecycle of OOH and DOOH assets, including maintenance programs, technical standards, and regulatory compliance.
• Ensure high asset uptime through performance monitoring, rapid fault resolution, and accurate asset and inventory tracking.
• Oversee structural integrity, power systems, connectivity, and environmental compliance across all sites.
• Lead DOOH technology operations, including CMS platforms, content delivery systems, remote diagnostics, and automation tools.
• Drive innovation in DOOH formats, data integration, audience measurement, targeting capabilities, and emerging advertising technologies.
• Oversee major installation projects, upgrades, relocations, and decommissioning activities.
• Ensure projects are delivered safely, on time, within budget, and to required technical and quality standards.
• Support the Sales function by ensuring reliable asset availability, flawless campaign execution, and yield optimization.
• Manage vendors, contractors, and service providers to ensure performance, cost efficiency, and compliance.
• Lead, mentor, and develop operations teams across multiple sites.
• Enforce safety, quality, and operational governance standards across the organization.

• Operations leadership
• Vendor management
• Maintenance optimization
• Analytical skills
• Project management
• Problem-solving skills
• Management of complex technical environments
• Cross-functional team management

• Bachelor’s Degree in Engineering, Operations Management, Business Administration, or a related field
• Master’s Degree is an added advantage
• Minimum of 6–10 years’ experience in asset-intensive, multi-site operations such as OOH/DOOH media, telecommunications, utilities, infrastructure, or similar sectors
• Demonstrated experience in operations leadership, vendor management, and maintenance optimization
• Strong analytical, project management, and problem-solving skills
• Proven ability to manage complex technical environments and cross-functional teams