HESA AFRICA IS A COMPANY THAT DELIVERS IDEAS TO APPROACH BUSINESS PROBLEMS IN WAYS THAT GUARANTEE GROWTH THROUGH MARKETING, ADVERTISING, AND COMMUNICATION.

WE ARE SEEKING TO HIRE A DIGITAL AND INFLUENCER MANAGER WHO WILL BE RESPONSIBLE FOR DEVELOPING AND MANAGING DIGITAL AND INFLUENCER MARKETING ACTIVITIES THAT STRENGTHEN CLIENT BRANDS, DRIVE AUDIENCE ENGAGEMENT, AND DELIVER MEASURABLE BUSINESS RESULTS. THE ROLE WILL OVERSEE DIGITAL CONTENT, SOCIAL MEDIA STRATEGY, INFLUENCER PARTNERSHIPS, CAMPAIGN EXECUTION, PERFORMANCE ANALYSIS, AND DIGITAL COMMUNITY ENGAGEMENT.

RESPONSIBILITIES

• Develops and implements digital and social media strategies aligned with client marketing and communication objectives.
• Plans, coordinates, and manages digital campaigns across relevant social media and online platforms.
• Develops and maintains digital content calendars in collaboration with creative, strategy, account management, and client teams.
• Identifies, evaluates, and manages influencers and content creators relevant to client audiences and campaign objectives.
• Develops influencer briefs, campaign guidelines, deliverables, timelines, and performance requirements.
• Coordinates influencer campaigns from identification and contracting through content production, approval, publication, and reporting.
• Monitors social media conversations, audience behaviour, trends, and emerging digital opportunities.
• Analyses campaign performance using relevant digital metrics and prepares performance reports and recommendations.
• Recommends optimisation opportunities based on audience insights, content performance, platform trends, and campaign results.
• Maintains strong relationships with influencers, creators, platforms, vendors, and other digital partners.
• Ensures digital and influencer activities are delivered within approved budgets, timelines, and brand guidelines.
• Supports client presentations, campaign proposals, pitches, and new business opportunities with digital and influencer strategies.
• Maintains accurate records of influencer engagements, campaign deliverables, approvals, budgets, and performance.
• Protects client and agency information and maintains confidentiality of campaign, commercial, and audience data.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Advertising, Digital Marketing, Public Relations, or related field.
• Strong understanding of social media platforms, digital marketing, influencer marketing, content strategy, and online communities.
• Ability to interpret and analyse digital performance data and prepare actionable reports.
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) and familiarity with digital analytics and social media management tools.
• More than 2 years of experience in digital marketing, social media, influencer marketing, advertising, PR, or a related agency environment.
• Strong communication, coordination, negotiation, and relationship-management skills.
• Experience managing influencer campaigns and working with creators is an added advantage.

• Develops and implements digital and social media strategies aligned with client marketing and communication objectives.
• Plans, coordinates, and manages digital campaigns across relevant social media and online platforms.
• Develops and maintains digital content calendars in collaboration with creative, strategy, account management, and client teams.
• Identifies, evaluates, and manages influencers and content creators relevant to client audiences and campaign objectives.
• Develops influencer briefs, campaign guidelines, deliverables, timelines, and performance requirements.
• Coordinates influencer campaigns from identification and contracting through content production, approval, publication, and reporting.
• Monitors social media conversations, audience behaviour, trends, and emerging digital opportunities.
• Analyses campaign performance using relevant digital metrics and prepares performance reports and recommendations.
• Recommends optimisation opportunities based on audience insights, content performance, platform trends, and campaign results.
• Maintains strong relationships with influencers, creators, platforms, vendors, and other digital partners.
• Ensures digital and influencer activities are delivered within approved budgets, timelines, and brand guidelines.
• Supports client presentations, campaign proposals, pitches, and new business opportunities with digital and influencer strategies.
• Maintains accurate records of influencer engagements, campaign deliverables, approvals, budgets, and performance.
• Protects client and agency information and maintains confidentiality of campaign, commercial, and audience data.

• Strong understanding of social media platforms, digital marketing, influencer marketing, content strategy, and online communities.
• Ability to interpret and analyse digital performance data and prepare actionable reports.
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) and familiarity with digital analytics and social media management tools.
• Strong communication, coordination, negotiation, and relationship-management skills.

• Bachelor’s degree in Marketing, Communications, Advertising, Digital Marketing, Public Relations, or related field.
• Experience managing influencer campaigns and working with creators is an added advantage.