Job Overview

AB InBev is seeking a dynamic, passionate, and results-oriented Special Event Coordinator based in Dar es Salaam. The core purpose of this role is to execute brand-led consumer experiences and regional activations that drive long-term brand advocacy, influence volume and market share growth, reinforce brand narratives, and enhance AB InBev’s corporate reputation across its beer and cider portfolio.

Key Responsibilities

• Experiential & Regional Events: Plan, execute, and report on brand-building experiential activations and sales-driving regional events in strict adherence to execution guidelines to deliver incremental profitable volume and memorable consumer experiences.
• Branding & Trade Execution: Consolidate branding plans and activities; coordinate with the sales team on Point of Commerce (POC) selection, contract review, and compliance; oversee office and channel branding.
• Trade Campaigns & Price Communication: Review and take ownership of trade campaigns and promotional programs; enforce price communication by supervising the deployment of campaign posters and related items.
• Stakeholder & Vendor Management: Develop and maintain collaborative relationships with internal teams (sales and brand teams) and external stakeholders (stadium owners, event organizers, community leaders, and third-party suppliers).
• Asset & Inventory Management: Manage AB InBev beer account procedures (FBIs, stock, and deals); manage below-the-line (BTL) stores, ensuring Point of Sale Materials (POSMs) are received, deployed, and maintained; oversee cooler deployment, positioning, tracking, and CAPEX reporting.
• Consumer Insights: Gather, analyze, and develop actionable insights regarding consumer behavior and engagement with AB InBev brands.

Requirements & Qualifications

• Minimum of 3 years of relevant professional experience in sales, marketing, event coordination, or brand activations.
• Valid Code 8 Driver’s License.
• Full computer literacy with strong proficiency in Microsoft Excel, PowerPoint, and digital forms/tools.
• Social media savvy with a strong understanding of digital engagement and brand visibility.
• Excellent organizational, interpersonal, negotiation, and stakeholder management skills.

• Plan, execute, and report on brand-building experiential activations and sales-driving regional events in strict adherence to execution guidelines to deliver incremental profitable volume and memorable consumer experiences.
• Consolidate branding plans and activities; coordinate with the sales team on Point of Commerce (POC) selection, contract review, and compliance; oversee office and channel branding.
• Review and take ownership of trade campaigns and promotional programs; enforce price communication by supervising the deployment of campaign posters and related items.
• Develop and maintain collaborative relationships with internal teams (sales and brand teams) and external stakeholders (stadium owners, event organizers, community leaders, and third-party suppliers).
• Manage AB InBev beer account procedures (FBIs, stock, and deals); manage below-the-line (BTL) stores, ensuring Point of Sale Materials (POSMs) are received, deployed, and maintained; oversee cooler deployment, positioning, tracking, and CAPEX reporting.
• Gather, analyze, and develop actionable insights regarding consumer behavior and engagement with AB InBev brands.

• Full computer literacy
• Strong proficiency in Microsoft Excel, PowerPoint, and digital forms/tools
• Social media savvy with a strong understanding of digital engagement and brand visibility
• Excellent organizational skills
• Excellent interpersonal skills
• Negotiation skills
• Stakeholder management skills

• Valid Code 8 Driver’s License
• Minimum of 3 years of relevant professional experience in sales, marketing, event coordination, or brand activations