Background

Goodwill (Tanzania) Ceramics Co., Ltd is a leading tile manufacturer based in Mkuranga, Tanzania. Since its founding in 2015, the company has made significant strides in the industry, investing over $50 million and maintaining a daily output of more than 80,000 square meters of ceramic tiles. As they continue to grow, they are offering exciting career opportunities for talented individuals to join their dynamic team.

Duties and responsibilities

• Plan and write short video content and scripts for platforms such as TikTok and Instagram
• Continuously track global and local social media trends, memes, and viral formulas to quickly generate actionable content ideas
• Translate product/campaign information into shareable, memorable short-form video content aligned with brand tone
• Analyze the underlying mechanics of viral videos (pacing, hooks, emotional triggers, music, copywriting style, etc.) to continuously refine content strategy
• Work closely with filming and editing teams to guide the overall creative direction and ensure content quality.

Requirements

• A sharp instinct for the algorithms and content trends on platforms like TikTok and Instagram — a heavy, active user of these platforms, not someone who merely knows they exist
• Proven experience planning successful short video scripts (whether for a personal account or on behalf of a brand/company); real case examples are a strong plus
• Exceptional online sensibility and trend awareness — someone who genuinely loves consuming and studying content, even "addicted" to chasing trends.
• Solid copywriting skills, able to turn creative ideas into clear, executable scripts
• Strong team spirit, able to collaborate effectively with filming, editing, and operations teams

• Plan and write short video content and scripts for platforms such as TikTok and Instagram
• Continuously track global and local social media trends, memes, and viral formulas to quickly generate actionable content ideas
• Translate product/campaign information into shareable, memorable short-form video content aligned with brand tone
• Analyze the underlying mechanics of viral videos (pacing, hooks, emotional triggers, music, copywriting style, etc.) to continuously refine content strategy
• Work closely with filming and editing teams to guide the overall creative direction and ensure content quality.

• A sharp instinct for the algorithms and content trends on platforms like TikTok and Instagram
• Proven experience planning successful short video scripts
• Exceptional online sensibility and trend awareness
• Solid copywriting skills
• Strong team spirit

• Heavy, active user of TikTok and Instagram
• Real case examples of successful short video scripts are a strong plus
• Genuinely loves consuming and studying content, even "addicted" to chasing trends.
• Able to turn creative ideas into clear, executable scripts
• Able to collaborate effectively with filming, editing, and operations teams