About the role

To build UBORA’s brand, public visibility and donor engagement, attracting students, partners and resources to the UBORA Leadership Formation Pathway.

Reports to: Systems & Communication Coordinator

Overall accountability: The Marketing Lead is accountable for the quality, consistency and measurable results of UBORA’s marketing, communications, admissions visibility and donor-facing content.

Accountability question: Is UBORA’s story reaching the right students, families, partners and donors, and is it turning visibility into enrolment and support?

Key responsibilities

Marketing Strategy & Planning

• Develop an annual marketing and communications plan with clear targets, and present it for approval before the start of each school year.
• Review progress against the plan every quarter, and adjust activities as needed.

Digital & Social Media Management

• Manage the website and social media channels, and post fresh content at least three times a week.
• Maintain a monthly content calendar of photos, video and student stories.
• Respond to online enquiries within 2 working days.

Admissions & Enrolment Visibility

• Plan and run student-admissions campaigns in schools, churches and communities before each intake.
• Organise open days and school visits, and track the number of enquiries and applications each campaign brings in.

Donor Engagement & Fundraising Support

• Produce donor-facing materials, newsletters and impact stories to agreed standards and deadlines.
• Support fundraising campaigns, appeals, donor visits and events.
• Work with programme teams to gather verified stories, photos and data for donor reports.

Brand Management & Media Relations

• Protect UBORA brand standards across all materials and channels.
• Build relationships with media, and secure positive coverage of UBORA’s work.

Monitoring & Reporting

• Track reach, engagement, enquiries and campaign results, and submit a monthly marketing report.
• Coordinate cross-promotion with the Business & Internship Hub and the Career & Ambassador team.

Minimum qualifications

Education: Bachelor's Degree in Marketing, Public Relations or Communications

Experience: 3+ years

Languages: English, Kiswahili

• At least 3 years’ marketing or communications experience
• A portfolio of past campaigns, content or design work (attach it or share a link)
• Strong writing skills in English and Kiswahili, and skills in design tools (for example Canva or Adobe)
• Added advantage: At least 2 years’ experience working with a donor-funded NGO

Core competencies & skills

Marketing Strategy & Campaign ManagementDigital & Social Media MarketingContent Creation & Storytelling (writing, photo, video, design)Donor Communication & Relationship BuildingData Analysis & Results Reporting

What we offer

2-year fixed-term contract, including a 3–6 month probation period

Start date: January 2027

Competitive remuneration set by UBORA’s Board-approved Compensation Schedule

A clear career pathway with defined grades, Continuous Professional Development (CPD) and promotion based on merit

Starting grade depends on verified qualifications and experience, in line with UBORA’s Scheme of Service

Openings

1

• Develop an annual marketing and communications plan with clear targets, and present it for approval before the start of each school year.
• Review progress against the plan every quarter, and adjust activities as needed.
• Manage the website and social media channels, and post fresh content at least three times a week.
• Maintain a monthly content calendar of photos, video and student stories.
• Respond to online enquiries within 2 working days.
• Plan and run student-admissions campaigns in schools, churches and communities before each intake.
• Organise open days and school visits, and track the number of enquiries and applications each campaign brings in.
• Produce donor-facing materials, newsletters and impact stories to agreed standards and deadlines.
• Support fundraising campaigns, appeals, donor visits and events.
• Work with programme teams to gather verified stories, photos and data for donor reports.
• Protect UBORA brand standards across all materials and channels.
• Build relationships with media, and secure positive coverage of UBORA’s work.
• Track reach, engagement, enquiries and campaign results, and submit a monthly marketing report.
• Coordinate cross-promotion with the Business & Internship Hub and the Career & Ambassador team.

• Marketing Strategy & Campaign Management
• Digital & Social Media Marketing
• Content Creation & Storytelling (writing, photo, video, design)
• Donor Communication & Relationship Building
• Data Analysis & Results Reporting
• Strong writing skills in English and Kiswahili
• Skills in design tools (for example Canva or Adobe)

• Bachelor's Degree in Marketing, Public Relations or Communications
• At least 3 years’ marketing or communications experience
• A portfolio of past campaigns, content or design work (attach it or share a link)
• At least 2 years’ experience working with a donor-funded NGO