Position Summary

Job Title: Marketing Executive — Creative Department: Marketing Reports To: HR Manager Peers: Marketing Executive — Branding Location: Dar es Salaam, Tanzania Probation Period: 6 Months Deadline: Open until filled — early applications encouraged

1.2 The Creative Mandate

The Marketing Executive — Creative is not a support function. This role is the originating intelligence of everything LUMAC puts into the world. Every campaign that launches, every image that stops someone mid-scroll, every brochure that gets kept instead of discarded, every video that generates enquiries, all of it traces back to one source: this role.

The Creative Executive decides how LUMAC looks, how LUMAC sounds, what ideas LUMAC stands behind, and what story LUMAC tells the world. This role thinks ahead of the business, anticipates what the audience needs to feel, and generates ideas before they are asked for. Great creative work does not just respond to strategy; it defines it.

This is one of the most demanding and consequential roles in the company. The standard is not ‘good enough.’ The standard is excellence, because at LUMAC, the creative output IS the brand.

1.3 The Creative Executive’s Core Identity

Creative Originator The starting point of all strategic creative thinking at LUMAC. Every campaign theme, project narrative, positioning angle, and communication concept begins here. The Creative Executive does not merely create assets; they generate the intellectual foundation others execute.

Narrative Engineer Engineers the psychological journey behind every campaign and project presentation. Determines how the audience should feel before, during, and after engagement with LUMAC content. Crafts transformation narratives that elevate projects from construction work to aspirational lifestyle shifts.

Storyteller Behind every LUMAC project is a transformation story. Finds that story, frames it compellingly, and produces content that makes the audience feel the transformation before they even enquire.

Perception Architect Shapes how LUMAC is perceived in the market: premium, authoritative, disciplined, innovative. Every creative decision influences positioning. Nothing is accidental; everything reinforces strategic perception.

Strategic Content Director Content is not decoration; it is influence. Every piece of communication must serve a defined commercial purpose, target a specific audience segment, and move prospects closer to a decision. Random content is considered a strategic failure.

Brand Intelligence Guardian Protects not only visual consistency but intellectual consistency. Ensures tone, positioning, message hierarchy, and strategic intent remain aligned across all outputs. Guards LUMAC from dilution, confusion, or mediocrity.

Creative Innovation Leader Studies evolving creative psychology, media behavior, storytelling formats, and market trends. Introduces innovation selectively, not for trend chasing, but to strengthen competitive positioning and perceived authority.

Part Two: Core Responsibilities

2.1 Creative Ideation & Strategy

The Creative Executive is the creative engine of LUMAC, constantly generating bold, original ideas that push boundaries and open new possibilities. This is not a reactive role; creative concepts are developed ahead of business need, driven by curiosity, cultural awareness, and an instinct for what will resonate. The Creative Executive is expected to bring ideas nobody asked for, because the best ideas never come from briefs alone.

2.2 Campaign Execution, Development & Management

Every campaign, from a single post to a multi-week integrated push, is led by the Creative Executive from the spark of an idea through to performance review. The creative vision is set first; everything else serves it.

• Author a complete LUMAC Creative Brief for every piece of work, capturing: objective, specific audience, key message, tone, format, mandatory elements, deadline, and creative direction
• Develop bold, distinct creative concepts for any campaign or project beyond routine social posting, presented as visual mood boards with written rationale before committing to production
• Champion the creative integrity of every project from brief through concept, production, review, approval, publication, and post-campaign analysis, protecting the idea at every stage
• Produce all creative assets with genuine creative ambition, across digital, print, video, and environmental formats
• Conduct a personal creative and quality review before submitting any work for management approval; nothing uninspired, off-brief, or below standard enters the approval workflow
• Execute post-campaign creative reviews, documenting what connected with audiences, what fell flat, and what new creative directions to explore

2.3 Copywriting

Words are designed. The wrong headline destroys a beautiful visual. The right headline makes a mediocre image irresistible. The Creative Executive owns the written voice of all LUMAC marketing content.

• Be the brain of all marketing copy: social media captions, advertising headlines, email subject lines and body copy, brochure copy, website content, video scripts, event descriptions, and presentation narratives

Part Three: Skills and Qualifications

3.1 Campaign Execution, Development and Implementation

The candidate must demonstrate the ability to plan, develop, and execute marketing campaigns across multiple platforms including social media (Instagram, Facebook, TikTok, YouTube, X, Google), digital advertising channels, and traditional media. End-to-end campaign ownership, from concept to performance reporting is expected.

3.2 Media Relations (Online and Traditional Media)

Proven ability to build and maintain relationships with both online and traditional media channels. This includes pitching stories, coordinating press coverage, managing media partnerships, and ensuring consistent brand messaging across all channels. Experience with local Tanzanian media is an added advantage.

3.3 Content Creation and Presentation

The candidate must be a creative thinker capable of originating compelling content ideas independently, not simply executing instructions from others. The ability to write, design, or direct content that aligns with the LUMAC brand identity is required. The ability to present ideas and campaigns confidently to the team and management is a strong added advantage.

3.4 Website Updates

Basic ability to update and maintain the company website, including uploading content, updating product pages, and ensuring information is current, is an added advantage. Familiarity with WordPress or similar CMS platforms is preferred.

3.5 Google Ads and Digital Marketing Tools

Working knowledge of Google Ads including Search Ads, Display Ads, and YouTube campaigns, is required. Familiarity with Meta Ads Manager, Bulk Email Marketing, Google Analytics, and SEO fundamentals will be considered a significant advantage. The candidate must be comfortable interpreting basic campaign performance data and making informed adjustments to improve results accordingly.

3.6 Qualifications and Experience

Education: Diploma or Bachelor’s Degree in Marketing, Business Administration, Communications, Public Relations, or a related field.

Experience: Minimum of two (2) years of hands-on experience in a marketing, branding, or creative role. Experience in a product-based company or in the construction, interior design, or building materials sector is a plus.

Portfolio: Candidates are strongly encouraged to submit a portfolio or examples of previous campaigns, content, or creative work alongside their application. A portfolio will carry significant weight in the selection process.

Personal Attributes: Self-driven, creatively bold, detail-oriented, and able to work independently without constant supervision. Must have a genuine passion for branding, storytelling, and building a company’s public presence.

• Author a complete LUMAC Creative Brief for every piece of work, capturing: objective, specific audience, key message, tone, format, mandatory elements, deadline, and creative direction
• Develop bold, distinct creative concepts for any campaign or project beyond routine social posting, presented as visual mood boards with written rationale before committing to production
• Champion the creative integrity of every project from brief through concept, production, review, approval, publication, and post-campaign analysis, protecting the idea at every stage
• Produce all creative assets with genuine creative ambition, across digital, print, video, and environmental formats
• Conduct a personal creative and quality review before submitting any work for management approval; nothing uninspired, off-brief, or below standard enters the approval workflow
• Execute post-campaign creative reviews, documenting what connected with audiences, what fell flat, and what new creative directions to explore
• Be the brain of all marketing copy: social media captions, advertising headlines, email subject lines and body copy, brochure copy, website content, video scripts, event descriptions, and presentation narratives

• Ability to plan, develop, and execute marketing campaigns across multiple platforms including social media (Instagram, Facebook, TikTok, YouTube, X, Google), digital advertising channels, and traditional media.
• End-to-end campaign ownership, from concept to performance reporting.
• Proven ability to build and maintain relationships with both online and traditional media channels.
• Pitching stories, coordinating press coverage, managing media partnerships, and ensuring consistent brand messaging across all channels.
• Experience with local Tanzanian media is an added advantage.
• Creative thinker capable of originating compelling content ideas independently.
• Ability to write, design, or direct content that aligns with the LUMAC brand identity.
• Ability to present ideas and campaigns confidently to the team and management is a strong added advantage.
• Basic ability to update and maintain the company website, including uploading content, updating product pages, and ensuring information is current, is an added advantage.
• Familiarity with WordPress or similar CMS platforms is preferred.
• Working knowledge of Google Ads including Search Ads, Display Ads, and YouTube campaigns.
• Familiarity with Meta Ads Manager, Bulk Email Marketing, Google Analytics, and SEO fundamentals will be considered a significant advantage.
• Comfortable interpreting basic campaign performance data and making informed adjustments to improve results accordingly.

• Diploma or Bachelor’s Degree in Marketing, Business Administration, Communications, Public Relations, or a related field.