Job Purpose

To develop, plan, and optimize commercial strategies and contractual plans for High-Value Customers (HVC)—driving customer acquisition, retention, upgrade, and portfolio profitability within the telecommunications sector.

Roles & Responsibilities

Contractual Plan Development: Develop and execute contractual customer plans aligned with the HVC strategy and overall business objectives.

Customer Lifecycle & Growth Initiatives: Design initiatives to drive acquisition, retention, upgrade, and migration of high-value customers into contractual plans.

Performance Monitoring & Profitability: Monitor contractual customer base performance and recommend actions to improve penetration and profitability.

Growth Planning & Forecasting: Develop annual and quarterly contractual growth plans and forecasts.

Cross-Functional Offer Development: Collaborate with Product, Marketing, Digital, Device, and Commercial teams to develop attractive contractual offers.

Value Proposition & Loyalty Design: Support the design and launch of contractual bundles, value propositions, loyalty programs, and exclusive HVC benefits.

Market Analysis & Benchmarking: Conduct competitor benchmarking and market analysis to identify market opportunities and threats.

Qualifications

Bachelor’s Degree in Business Administration, Marketing, Telecommunications, Economics, Statistics, Data Analytics, or a related field.

Skills, Experience & Competences

Minimum of 3 years of experience in telecommunications, commercial planning, customer management, CRM, marketing, or business analytics.

Demonstrated experience managing customer segments, loyalty programs, retention initiatives, or contractual customer portfolios.

Core competencies in strategic thinking, strong analytical and problem-solving skills, and commercial/revenue analysis.

Specialized expertise in customer lifecycle management, contractual customer planning, and CRM management.

Results-oriented and customer-centric mindset.

• Develop and execute contractual customer plans aligned with the HVC strategy and overall business objectives.
• Design initiatives to drive acquisition, retention, upgrade, and migration of high-value customers into contractual plans.
• Monitor contractual customer base performance and recommend actions to improve penetration and profitability.
• Develop annual and quarterly contractual growth plans and forecasts.
• Collaborate with Product, Marketing, Digital, Device, and Commercial teams to develop attractive contractual offers.
• Support the design and launch of contractual bundles, value propositions, loyalty programs, and exclusive HVC benefits.
• Conduct competitor benchmarking and market analysis to identify market opportunities and threats.

• strategic thinking
• strong analytical and problem-solving skills
• commercial/revenue analysis
• customer lifecycle management
• contractual customer planning
• CRM management
• Results-oriented and customer-centric mindset

• Bachelor’s Degree in Business Administration, Marketing, Telecommunications, Economics, Statistics, Data Analytics, or a related field.
• Minimum of 3 years of experience in telecommunications, commercial planning, customer management, CRM, marketing, or business analytics.
• Demonstrated experience managing customer segments, loyalty programs, retention initiatives, or contractual customer portfolios.