Job Purpose

To provide strategic leadership in driving business growth, revenue generation, market expansion and portfolio profitability for CRDB Insurance's General Insurance business outside the Bancassurance channel. The role is responsible for developing and executing business development strategies across Brokers, Agencies, SFE, Direct Business and Insurance Digital Platforms (IDPs), with a focus on acquiring new business, expanding distribution channels, building strategic partnerships and creating sustainable profitable growth. The position also ensures the achievement of business targets through effective leadership, market development, and the optimization of alternative distribution channels.

Principle Responsibilities

• Develop and execute strategies to grow CRDB Insurance's General Insurance business and achieve agreed business objectives, revenue targets, and profitability goals.
• Drive premium and revenue growth across Brokers, Agencies, SFE, Direct Business, and Insurance Digital Platforms (IDPs).
• Identify, evaluate, and pursue new business opportunities, customer segments, markets, and strategic partnerships to expand the Company's market presence.
• Build and maintain strong relationships with brokers, agents, corporate clients, strategic partners, and other key stakeholders to support business growth.
• Develop and strengthen alternative distribution channels while identifying innovative approaches to improve market penetration and customer acquisition.
• Lead the growth of digital insurance distribution channels and identify opportunities to enhance insurance accessibility through technology-driven platforms.
• Drive new business acquisition initiatives and maintain a strong and sustainable pipeline of prospective business opportunities.
• Monitor business performance, customer retention, premium collection, portfolio quality, and profitability, and implement corrective actions where necessary.
• Collaborate with Underwriting, Claims, Finance, Risk & Compliance, Operations, and other internal functions to deliver sustainable and profitable business growth.
• Provide market intelligence, competitor analysis, and customer insights to support business strategy, product development, and distribution innovation.
• Lead the development and execution of annual business plans, sales strategies, budgets, and performance targets in line with the Company's strategic objectives.
• Prepare and present business performance reports, growth initiatives, and strategic recommendations to the Managing Director and other senior stakeholders.
• Lead, coach, motivate, and develop the Business Development team to achieve high performance, productivity, and service excellence.

Qualifications Required

• Bachelors degree in Insurance, Business Administration, Finance, Economics, Marketing, Commerce, Risk Management, or a related field.
• A Masters degree in Insurance, Business Administration (MBA), Finance, Economics, Marketing, or a related field will be an added advantage.
• Professional insurance qualifications such as ACII, AIIK, CII, or other recognized insurance certifications will be an added advantage.
• Experience in digital insurance distribution, insurance technology platforms, alternative distribution channels, or business innovation initiatives will be an added advantage.
• Minimum of 8 years of relevant experience in the General Insurance industry, with significant experience in business development, sales, distribution or commercial management.
• Minimum of 3 years of experience in a senior management or leadership position overseeing business development, sales or distribution functions.
• Demonstrated track record in developing and executing business growth strategies, market expansion initiatives, and achieving premium, revenue, and profitability targets.
• Proven experience in building, managing, and expanding broker, agency, corporate, direct sales, and strategic partnership distribution channels.
• Strong understanding of the General Insurance market, regulatory environment, underwriting principles, and insurance business dynamics.
• Strong commercial and financial acumen with the ability to drive portfolio growth, customer retention, premium collection, and sustainable business performance.
• Excellent stakeholder management, negotiation, relationship-building, and partnership development skills.
• Proven leadership experience with the ability to build, coach, motivate, and manage high-performing teams to achieve strategic business objectives.

• Develop and execute strategies to grow CRDB Insurance's General Insurance business and achieve agreed business objectives, revenue targets, and profitability goals.
• Drive premium and revenue growth across Brokers, Agencies, SFE, Direct Business, and Insurance Digital Platforms (IDPs).
• Identify, evaluate, and pursue new business opportunities, customer segments, markets, and strategic partnerships to expand the Company's market presence.
• Build and maintain strong relationships with brokers, agents, corporate clients, strategic partners, and other key stakeholders to support business growth.
• Develop and strengthen alternative distribution channels while identifying innovative approaches to improve market penetration and customer acquisition.
• Lead the growth of digital insurance distribution channels and identify opportunities to enhance insurance accessibility through technology-driven platforms.
• Drive new business acquisition initiatives and maintain a strong and sustainable pipeline of prospective business opportunities.
• Monitor business performance, customer retention, premium collection, portfolio quality, and profitability, and implement corrective actions where necessary.
• Collaborate with Underwriting, Claims, Finance, Risk & Compliance, Operations, and other internal functions to deliver sustainable and profitable business growth.
• Provide market intelligence, competitor analysis, and customer insights to support business strategy, product development, and distribution innovation.
• Lead the development and execution of annual business plans, sales strategies, budgets, and performance targets in line with the Company's strategic objectives.
• Prepare and present business performance reports, growth initiatives, and strategic recommendations to the Managing Director and other senior stakeholders.
• Lead, coach, motivate, and develop the Business Development team to achieve high performance, productivity, and service excellence.

• Business Development
• Sales
• Distribution Management
• Strategic Planning
• Market Expansion
• Partnership Development
• Relationship Management
• Financial Acumen
• Leadership
• Team Management
• Negotiation
• Market Intelligence
• Digital Insurance Distribution
• Insurance Technology Platforms
• Alternative Distribution Channels
• Business Innovation

• Bachelors degree in Insurance, Business Administration, Finance, Economics, Marketing, Commerce, Risk Management, or a related field.
• Masters degree in Insurance, Business Administration (MBA), Finance, Economics, Marketing, or a related field (added advantage).
• Professional insurance qualifications such as ACII, AIIK, CII, or other recognized insurance certifications (added advantage).
• Experience in digital insurance distribution, insurance technology platforms, alternative distribution channels, or business innovation initiatives (added advantage).