NBC is the oldest serving bank in Tanzania with over five decades of experience. We offer a range of retail, business, corporate and investment banking, wealth management products and services.

Job Summary

The Digital Marketing Manager will lead the development and execution of world-class digital marketing strategies aimed at accelerating brand growth, customer engagement, and commercial performance. The role is responsible for driving integrated digital campaigns across social media, search, digital advertising, websites, and emerging digital platforms while leveraging data, analytics, and consumer insights to optimize performance, ROI, and customer experience. The successful candidate will champion innovation, digital excellence, and content effectiveness while ensuring alignment with business objectives, brand positioning, governance standards, and regulatory requirements.

Job Description​

The person is responsible for planning, executing, and optimizing the organization’s online marketing efforts to drive brand and campaigns awareness, customer engagement, and revenue growth. Oversee digital campaigns across various channels: such as social media, digital media, search engines, and the website. Using data and analytics to ensure effectiveness and ROI and ensures effective use of digital platforms while aligning with regulatory requirements, brand strategy, and business goals.

This includes:

• Developing and implementing digital marketing strategies
• Promote NBC products and services through digital channels while ensuring alignment with compliance, brand guidelines, and customer needs
• Managing social media, SEO/SEM, email marketing, and paid advertising
• Creating and optimizing content across digital platforms
• Using analytics tools to monitor performance daily, weekly, monthly and generate and share reports and insights
• Coordinating with internal teams and external agencies
• Staying up to date with digital trends and technologies
• Monitoring competitors’ digital strategies and staying updated on digital trends and technologies
• Driving lead generation, customer acquisition, and conversion

Manage social and digital media marketing campaigns and day-to-day activities.

Strategy & Management

• Develop and execute comprehensive digital marketing strategies for NBC products and services, Brand and social, national related activities
• Plan, manage, and report on digital campaigns across channels: social & digital media, email, search engines, display ads, mobile, and website

Content & Communication

• Oversee development of creative content for digital channels, tailored to target audiences such as individuals, SMEs, farmers, and youth etc
• Ensure consistency in messaging, tone, and compliance with brand and regulatory standards
• Create, curate, and manage all published content (images, video, written and audio / podcast)
• Monitor, listen and respond to users in a “Social” way while cultivating leads, sales and high level of engagements
• Conduct online advocacy and open a stream for cross-promotions
• Develop and expand community and / or influencer outreach efforts
• Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)
• Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing and brand campaigns plan and channels

Channels Management

• Manage and grow presence on social media platforms, website, mobile apps, and digital banking portals
• Collaborate with digital product and IT teams to improve customer journeys and user experience
• Create and manage an online review funnel for building reviews and reputation.
• Monitor online reviews and respond to each review timely and with care
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate
• Demonstrate ability to map out a comprehensive marketing plan.
• Drive strategies that are proven by testing and metrics
• Develop organizational elements to implement a proactive process for capturing happy, loyal customer online reviews
• Monitor trends in social media tools, applications, channels, design and strategy
• Implement ongoing education to remain highly effective
• Identify threats and opportunities in user-generated content surrounding the company.
• Attend selected events for live streaming and timely posts on NBC social media and YouTube channel. 

Stakeholder Engagement

• Work closely with product managers, sales teams, agency partners, and compliance to align campaigns with business priorities
• Lead internal training or briefing sessions on digital best practices and tools
• Work with various teams to update content on NBC website, adding new micro page or links to the website.
• Work diligently with NBC partners and influencers on expanding banks visibility on their social and digital media platforms
• Supervise and guide video shooting or photography to ensure that it is done in a way it fits for social and digital media.
• Guide, recruit and manage influencers and ambassadors on pushing NBC contents in a manner that will keep brand reputation positive and advice wherever there is a threat of jeopardizing brand reputation

NBC Website, Apps, Microsite and portals utilization

• Drive maximum utilisation of NBC website, micro sites and portals
• Ensure content are timely updated (within agreed turn-around-time)
• Grow number of visitors as per annual set targets
• Drive business leads collection from social media and digital media channels as per the set target per campaign

Innovation & Industry Trends

• Stay up to date with digital trends, tools, and competitors’ strategies in the financial services sector
• Propose innovative campaigns and tools to enhance digital engagement and financial inclusion

Performance Monitoring & Analytics

• Use tools like Google Analytics, Meta Business Suite, and campaign dashboards to track KPIs (reach, engagement, conversion, ROI)
• Provide insights and recommendations to optimize performance and budget allocation
• Use data to come up with appropriate social and digital media campaigns, directions and engagements
• Prepare weekly, monthly, quarterly and annual reports with analysis and recommendations on areas to improve and how to improve
• Report notable threats to appropriate management
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns
• Analyse, review, and report on effectiveness of campaigns in an effort to maximize results
• Analyse key metrics and tweak strategy as needed
• Compile reports for management showing results (ROI) per campaign
• Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social & digital media, content marketing, SEO and social advertising campaigns
• Conduct gap analysis and action updates implementation for the NBC website, microsite and portals

Risk and Control Objective

• In the event of major issues in the executions, act as crisis coordinator and allocate tasks to the crisis teams
• Ensure all legal and regulatory requirements are complied with before implementing any activity
• When working or involved influencers, partners or any external party, clearly understand the contract / MOU terms and conditions and obligations of each party prior the implementation of tasks
• Adhere to bank’s policies and procedures applicable to the department and NBC bank, demonstrating sound judgment and responsible risk management

Role requirement

• Possesses knowledge and experience in the tenets of traditional and digital marketing.
• Bachelor Degree in Digital Marketing, Information technology or any other related degree.
• Demonstrates creativity and documented immersion in social & digital media
• Proficient in content creation application
• Experience sourcing and managing content development and publishing
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
• Excellent verbal, written, and interpersonal skills
• Good time management and organizational skills
• Minimum of 2-5 years' relevant experience in managing social and digital media
• Knowledge in Communications is an added advantage

Qualifications

Bachelor`s Degrees and Advanced Diplomas - Marketing, Creative and innovative thinking (Meets all of the requirements), Digital familiarity (Meets some of the requirements and would need further development), Effective communication - Basic (Meets all of the requirements), Enabling team success (Meets some of the requirements and would need further development), Experience in a similar environment, Marketing Management (Meets some of the requirements and would need further development), Openness to change (Meets some of the requirements and would need further development)

• Developing and implementing digital marketing strategies.
• Promoting NBC products and services through digital channels.
• Ensuring alignment with compliance requirements, brand guidelines, and customer needs.
• Managing social media, SEO/SEM, email marketing, and paid advertising.
• Creating and optimizing content across digital platforms.
• Using analytics tools to monitor performance daily, weekly, and monthly.
• Generating and sharing reports, insights, and recommendations.
• Coordinating with internal teams and external agencies.
• Staying up to date with digital trends and technologies.
• Monitoring competitors’ digital strategies.
• Driving lead generation, customer acquisition, and conversion.
• Managing social and digital media marketing campaigns and day-to-day activities.
• Developing and executing comprehensive digital marketing strategies for NBC products and services.
• Supporting NBC brand, social, and national-related activities through digital marketing.
• Planning, managing, and reporting on digital campaigns across multiple channels.
• Managing campaigns across social media, digital media, email, search engines, display ads, mobile platforms, and the NBC website.
• Overseeing the development of creative content for digital channels.
• Tailoring content to target audiences such as individuals, SMEs, farmers, youth, and other customer groups.
• Ensuring consistency in messaging, tone, brand standards, and regulatory compliance.
• Creating, curating, and managing all published content, including images, video, written content, and audio or podcast content.
• Monitoring, listening, and responding to users in a social and engaging way.
• Cultivating leads, sales opportunities, and high levels of engagement.
• Conducting online advocacy and opening streams for cross-promotions.
• Developing and expanding community and influencer outreach efforts.
• Overseeing design work for digital assets, including: Social media graphics, Facebook cover images, Profile pictures, Thumbnails, Advertisements, Landing pages, Twitter/X profiles, Blog graphics and related assets.
• Designing, creating, and managing promotions and social advertising campaigns.
• Ensuring social ad campaigns are integrated with the company’s overall marketing and brand campaign plans and channels.
• Managing and growing NBC’s presence on social media platforms, websites, mobile apps, and digital banking portals.
• Collaborating with digital product and IT teams to improve customer journeys and user experience.
• Creating and managing an online review funnel to build reviews and strengthen reputation.
• Monitoring online reviews and responding to each review in a timely and careful manner.
• Acting as an advocate for the company in social media spaces.
• Engaging in online dialogues and answering questions where appropriate.
• Demonstrating the ability to map out a comprehensive marketing plan.
• Driving strategies proven through testing and metrics.
• Developing organizational elements to implement a proactive process for capturing positive online reviews from happy and loyal customers.
• Monitoring trends in social media tools, applications, channels, design, and strategy.
• Implementing ongoing learning to remain highly effective.
• Identifying threats and opportunities in user-generated content surrounding the company.
• Attending selected events for live streaming and timely posts on NBC social media platforms and YouTube channel.
• Working closely with product managers, sales teams, agency partners, and compliance teams.
• Aligning campaigns with business priorities.
• Leading internal training or briefing sessions on digital best practices and tools.
• Working with various teams to update content on the NBC website.
• Adding new micro pages or links to the NBC website.
• Working diligently with NBC partners and influencers to expand the bank’s visibility on their social and digital media platforms.
• Supervising and guiding video shooting or photography to ensure the output fits social and digital media requirements.
• Guiding, recruiting, and managing influencers and ambassadors to promote NBC content.
• Ensuring influencers and ambassadors promote NBC content in a way that maintains a positive brand reputation.
• Advising where there is a threat of jeopardizing brand reputation.
• Driving maximum utilization of the NBC website, microsites, and portals.
• Ensuring content is updated on time within the agreed turnaround time.
• Growing the number of visitors according to annual targets.
• Driving business lead collection from social media and digital media channels.
• Ensuring leads are collected according to the set target for each campaign.
• Staying up to date with digital trends, tools, and competitors’ strategies in the financial services sector.
• Proposing innovative campaigns and tools to enhance digital engagement.
• Supporting financial inclusion through digital marketing innovation.
• Using tools such as Google Analytics, Meta Business Suite, and campaign dashboards to track KPIs.
• Monitoring KPIs such as reach, engagement, conversion, and ROI.
• Providing insights and recommendations to optimize performance and budget allocation.
• Using data to develop appropriate social and digital media campaigns, directions, and engagement strategies.
• Preparing weekly, monthly, quarterly, and annual reports with analysis and recommendations.
• Identifying areas for improvement and recommending how to improve them.
• Reporting notable threats to appropriate management.
• Monitoring effective benchmarks and best practices for measuring the impact of social media campaigns.
• Analyzing, reviewing, and reporting on campaign effectiveness to maximize results.
• Analyzing key metrics and adjusting strategy as needed.
• Compiling management reports showing campaign results and ROI.
• Analyzing campaigns and translating anecdotal or qualitative data into recommendations and plans.
• Revising social media, digital media, content marketing, SEO, and social advertising campaigns based on insights.
• Conducting gap analysis and implementing action updates for the NBC website, microsites, and portals.
• Acting as crisis coordinator in the event of major issues during execution.
• Allocating tasks to crisis teams when necessary.
• Ensuring all legal and regulatory requirements are complied with before implementing any activity.
• Clearly understanding contract or MOU terms, conditions, and obligations when working with influencers, partners, or external parties.
• Ensuring each party’s obligations are understood before task implementation.
• Adhering to the bank’s policies and procedures applicable to the department and NBC Bank.
• Demonstrating sound judgment and responsible risk management.

• Knowledge and experience in the principles of traditional and digital marketing.
• Creativity and documented immersion in social and digital media.
• Proficiency in content creation applications.
• Experience sourcing and managing content development and publishing.
• Ability to move between the creative side and analytical side of marketing.
• Ability to demonstrate why ideas are analytically sound.
• Excellent verbal, written, and interpersonal skills.
• Good time management and organizational skills.
• Knowledge in communications is an added advantage.
• Creative and innovative thinking.
• Digital familiarity.
• Effective communication at a basic level.
• Ability to enable team success.
• Marketing management knowledge.
• Openness to change.

• Bachelor’s degree in Digital Marketing, Information Technology, or any other related degree.
• Bachelor’s degrees and advanced diplomas in Marketing.