Vacancy title:
Digital & Brand Content Manager

[Type: FULL_TIME, Industry: Telecommunications, Category: Advertising & Marketing]

Jobs at:
Yas Tanzania

Deadline of this Job:
Tuesday, July 1 2025

Duty Station:
Dar es Salaam | Dar es Salaam | Tanzania

Summary
Date Posted: Wednesday, June 25 2025, Base Salary: Not Disclosed

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JOB DETAILS:

Position Details

• Title: Digital & Brand Content Manager
• Experience: 4+ years in copywriting, digital content creation, brand storytelling, and social media management, preferably in fintech, financial services, or fast-moving tech industries
• Education: Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field

Core Responsibilities

• Develop and lead a multi-channel content strategy aligned with brand goals and audience needs.
• Simplify complex financial topics into engaging, audience-specific content.
• Create, edit, and oversee compelling content across digital platforms to drive engagement and conversion.
• Ensure consistent brand voice and messaging across all communication touchpoints.
• Craft both short-form and long-form content for ATL, BTL, and digital executions.
• Collaborate with product, design, digital, and growth teams for cohesive marketing campaigns.
• Manage rollout of campaigns across print, broadcast, and digital media.
• Lead planning and execution of digital content strategies across all online platforms.
• Build brand awareness and engagement through targeted digital and community content.
• Manage the Mixx brand’s social media presence, content calendars, and audience engagement.
• Execute and optimize online advertising campaigns (e.g., Google Ads, Meta Ads) for ROI.
• Monitor online sentiment, manage reputation, and respond to customer feedback.
• Lead integrated campaign strategy and creative development from ideation to execution.
• Use performance data and insights to optimize campaigns, manage budgets, and guide decision-making.

Core Competencies

• Exceptional writing, editing, and storytelling skills
• Strong understanding of digital metrics, audience engagement, and content trends
• Social media savvy, with a passion for staying on top of trends
• Ability to translate complex concepts into compelling and accessible content
• High attention to detail, organizational skills, and ability to manage multiple projects under tight deadlines
• Passion for innovation, digital trends, and fintech evolution

Work Hours: 8

Experience in Months: 48

Level of Education: bachelor degree

Job application procedure

Interested and qualified? Click here to apply

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