Background

TOL Gases PLC is a leading industrial and medical gases company listed on the Dar es Salaam Stock Exchange (DSE). We are seeking to recruit a highly competent, strategic, and results-driven professional to fill the position of Corporate Brand Manager, based in Dar es Salaam, with frequent travel to other areas of operation.

Purpose of the role

Reporting to the Managing Director, the Corporate Brand Manager will be responsible for developing, managing, and implementing TOL Gases’ corporate brand and communication strategy, while leading structured engagement with key stakeholders to strengthen institutional relationships, enhance brand credibility, and support sustainable business performance.

The role is critical in enhancing brand visibility, corporate reputation, stakeholder confidence, and supporting effective commercial outcomes through proactive, ethical, and well-coordinated stakeholder engagement.

Key Duties and Responsibilities

1. Stakeholder & Institutional Engagement

• Lead and coordinate structured engagement with key stakeholders, including public institutions, regulators, and strategic partners, to support effective mutually beneficial long-term relationships.
• Collaborate with Finance and Commercial teams to support the resolution of outstanding commercial matters through constructive stakeholder engagement.
• Represent the Company in meetings, forums, and negotiations with institutional stakeholders.
• Ensure all engagements adhere to corporate governance standards, ethical conduct, and applicable laws and regulations.

2. Corporate Branding & Brand Strategy

• Develop and implement a comprehensive corporate branding and positioning strategy aligned with the Company’s business objectives.
• Strengthen TOL Gases’ corporate identity as a reputable DSE-listed regional company.
• Ensure consistency of brand messaging across all internal and external communication platforms.
• Oversee the development, implementation, and compliance with corporate brand guidelines.

3. Marketing, Public Relations & Visibility

• Plan and execute initiatives to enhance national brand visibility and stakeholder awareness.
• Manage media relations, including press releases, interviews, and corporate announcements.
• Coordinate corporate events, sponsorships, exhibitions, and stakeholder forums.
• Oversee the Company’s digital presence, including the website and social media platforms.

4. Strategic Communication & Reputation Management

• Lead corporate communications with investors, regulators, customers, and the wider public.
• Support investor relations in collaboration with Finance and Executive Management.
• Monitor public perception and proactively manage reputational risks.
• Lead crisis communication initiatives when required.

5. Internal Coordination & Reporting

• Work closely with Finance, Sales, Legal, HR, and Operations teams to ensure aligned messaging and stakeholder engagement.
• Prepare and submit periodic management reports on stakeholder engagement, branding initiatives, and media visibility.
• Provide strategic insights and recommendations to support executive decision-making.

6. Key Performance Indicators

• Improved stakeholder relationships and engagement outcomes
• Enhanced corporate brand visibility and positive media presence
• Positive stakeholder and public perception of the Company
• Strong, consistent, and well-managed corporate brand identity
• Effective and sustainable institutional relationships supporting business growth

Knowledge and Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, International Relations, or a related field
• Master’s degree (MBA, Marketing, Strategic Communication, Public Policy, or related) is an added advantage
• Professional certification in Marketing, Branding, Public Relations, or Corporate Communications is desirable
• Minimum of 5–7 years relevant experience in corporate branding, communications, public relations, or stakeholder engagement
• Demonstrated experience engaging with institutional and public-sector stakeholders
• Experience within a regulated industry or a listed company is an added advantage

Skills and Competencies

• Strong corporate branding and strategic communication expertise
• Excellent written, verbal, and public speaking skills
• Strong negotiation, stakeholder management, and influencing abilities
• High integrity, professionalism, and ethical conduct
• Results-oriented, analytical, and able to perform effectively under pressure

• Lead and coordinate structured engagement with key stakeholders, including public institutions, regulators, and strategic partners, to support effective mutually beneficial long-term relationships.
• Collaborate with Finance and Commercial teams to support the resolution of outstanding commercial matters through constructive stakeholder engagement.
• Represent the Company in meetings, forums, and negotiations with institutional stakeholders.
• Ensure all engagements adhere to corporate governance standards, ethical conduct, and applicable laws and regulations.
• Develop and implement a comprehensive corporate branding and positioning strategy aligned with the Company’s business objectives.
• Strengthen TOL Gases’ corporate identity as a reputable DSE-listed regional company.
• Ensure consistency of brand messaging across all internal and external communication platforms.
• Oversee the development, implementation, and compliance with corporate brand guidelines.
• Plan and execute initiatives to enhance national brand visibility and stakeholder awareness.
• Manage media relations, including press releases, interviews, and corporate announcements.
• Coordinate corporate events, sponsorships, exhibitions, and stakeholder forums.
• Oversee the Company’s digital presence, including the website and social media platforms.
• Lead corporate communications with investors, regulators, customers, and the wider public.
• Support investor relations in collaboration with Finance and Executive Management.
• Monitor public perception and proactively manage reputational risks.
• Lead crisis communication initiatives when required.
• Work closely with Finance, Sales, Legal, HR, and Operations teams to ensure aligned messaging and stakeholder engagement.
• Prepare and submit periodic management reports on stakeholder engagement, branding initiatives, and media visibility.
• Provide strategic insights and recommendations to support executive decision-making.

• Strong corporate branding and strategic communication expertise
• Excellent written, verbal, and public speaking skills
• Strong negotiation, stakeholder management, and influencing abilities
• High integrity, professionalism, and ethical conduct
• Results-oriented, analytical, and able to perform effectively under pressure

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, International Relations, or a related field
• Master’s degree (MBA, Marketing, Strategic Communication, Public Policy, or related) is an added advantage
• Professional certification in Marketing, Branding, Public Relations, or Corporate Communications is desirable
• Minimum of 5–7 years relevant experience in corporate branding, communications, public relations, or stakeholder engagement
• Demonstrated experience engaging with institutional and public-sector stakeholders
• Experience within a regulated industry or a listed company is an added advantage