MFI Group is seeking a dynamic and results-driven Assistant Marketing Manager to support the development and execution of strategic marketing initiatives across its operations in Africa. This position offers an exciting opportunity for a marketing professional who is passionate about brand building, digital marketing, content creation, and stakeholder engagement within a fast-paced, multi-country business environment.

The successful candidate will play a critical role in strengthening brand visibility, driving customer engagement, and supporting business growth through innovative marketing campaigns and data-driven decision-making. Working closely with country teams and key stakeholders, the Assistant Marketing Manager will help ensure consistent brand representation while adapting marketing strategies to diverse African markets.

Responsibilities

• Support the development and implementation of marketing strategies aligned with organizational objectives.
• Ensure brand consistency across all marketing and communication channels.
• Maintain quality and consistency of the company's visual identity and brand assets.
• Collaborate with country teams to localize and adapt marketing campaigns for different markets.
• Support the creation and management of digital and physical marketing content.
• Execute video marketing initiatives, including client testimonials, case studies, and educational content.
• Conduct market research and competitor analysis to identify business opportunities and market trends.
• Monitor and analyze marketing performance metrics to improve campaign effectiveness and return on investment.
• Develop recommendations based on data insights and campaign results.
• Plan, coordinate, and execute corporate events, exhibitions, and partner engagements.
• Manage event logistics, including invitations, branding, venue setup, and post-event communications.
• Serve as a liaison between internal departments, external stakeholders, media partners, and service providers.
• Support the development of internal communication materials, newsletters, and company updates.
• Assist in public relations activities and corporate storytelling initiatives.
• Contribute to strengthening the company’s brand presence across African markets.
• Support the implementation of marketing automation and operational processes.
• Ensure timely delivery of marketing projects and initiatives.
• Perform any other duties assigned by management.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3–5 years of professional experience in marketing, preferably within a B2B or technology-focused environment.
• Proven experience in digital marketing, content creation, and event management.
• Strong project management and organizational skills.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Experience working with stakeholders across different countries and markets.
• Strong understanding of marketing strategy development and execution.
• Excellent storytelling and content development skills.
• Experience creating compelling written, visual, and video content.
• Knowledge of digital marketing platforms, analytics tools, and marketing automation systems.
• Experience in marketing operations and campaign performance tracking.
• Strong communication and interpersonal skills.
• Analytical mindset with the ability to translate data into actionable recommendations.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience working across African markets is highly desirable.
• French language proficiency is an added advantage.

General Conditions

• The position is based in Dar es Salaam, Tanzania.
• Employment is offered on a full-time basis.
• The successful candidate will work in a multicultural and multi-country business environment.
• Competitive remuneration and benefits will be provided in accordance with company policies.
• Candidates must demonstrate professionalism, creativity, and strong execution capabilities.
• Only shortlisted applicants will be contacted for further stages of the recruitment process.
• MFI Group is committed to fostering diversity, innovation, and professional growth.
• The selected candidate may be required to travel occasionally for business-related activities.

• Support the development and implementation of marketing strategies aligned with organizational objectives.
• Ensure brand consistency across all marketing and communication channels.
• Maintain quality and consistency of the company's visual identity and brand assets.
• Collaborate with country teams to localize and adapt marketing campaigns for different markets.
• Support the creation and management of digital and physical marketing content.
• Execute video marketing initiatives, including client testimonials, case studies, and educational content.
• Conduct market research and competitor analysis to identify business opportunities and market trends.
• Monitor and analyze marketing performance metrics to improve campaign effectiveness and return on investment.
• Develop recommendations based on data insights and campaign results.
• Plan, coordinate, and execute corporate events, exhibitions, and partner engagements.
• Manage event logistics, including invitations, branding, venue setup, and post-event communications.
• Serve as a liaison between internal departments, external stakeholders, media partners, and service providers.
• Support the development of internal communication materials, newsletters, and company updates.
• Assist in public relations activities and corporate storytelling initiatives.
• Contribute to strengthening the company’s brand presence across African markets.
• Support the implementation of marketing automation and operational processes.
• Ensure timely delivery of marketing projects and initiatives.
• Perform any other duties assigned by management.

• Digital marketing
• Content creation
• Event management
• Project management
• Organizational skills
• Stakeholder management
• Marketing strategy development and execution
• Storytelling
• Content development
• Written, visual, and video content creation
• Digital marketing platforms
• Analytics tools
• Marketing automation systems
• Marketing operations
• Campaign performance tracking
• Communication skills
• Interpersonal skills
• Analytical mindset
• Ability to translate data into actionable recommendations
• Ability to work independently and collaboratively
• French language proficiency (added advantage)

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3–5 years of professional experience in marketing, preferably within a B2B or technology-focused environment.
• Proven experience in digital marketing, content creation, and event management.
• Strong project management and organizational skills.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Experience working with stakeholders across different countries and markets.
• Strong understanding of marketing strategy development and execution.
• Excellent storytelling and content development skills.
• Experience creating compelling written, visual, and video content.
• Knowledge of digital marketing platforms, analytics tools, and marketing automation systems.
• Experience in marketing operations and campaign performance tracking.
• Strong communication and interpersonal skills.
• Analytical mindset with the ability to translate data into actionable recommendations.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience working across African markets is highly desirable.
• French language proficiency is an added advantage.