Trade Marketing Manager
2025-06-04T20:05:59+00:00
Knauf
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https://knauf.com/
FULL_TIME
Dar es Salaam
Dar es Salaam
00000
Tanzania
Construction
Advertising & Marketing
2025-06-14T17:00:00+00:00
Tanzania
8
As a Trade Marketing Manager at Knauf Gypsum Tanzania Limited, you will lead and execute trade marketing strategies, ensuring the profitable growth of our business. This role will require a strategic thinker with a deep understanding of market dynamics, strong stakeholder management skills, and a proven ability to drive performance in a competitive and challenging environment.
What You’ll Be Doing
- Design and implement trade marketing plans aligned with business objectives to drive revenue and profitability.
- Identify growth opportunities through market research, competitive analysis, and customer feedback.
- Collaborate with sales teams to strengthen partnerships across key trade channels (distributors, contractors, and retailers).
- Optimize the go-to-market strategy by ensuring appropriate product mix, pricing, and promotions for each channel.
- Lead trade promotions, in-store activation, and merchandising initiatives to increase product visibility and sales conversion.
- Manage and evaluate the effectiveness of trade campaigns, ensuring ROI and profitability targets are met.
- Track and analyze market trends, sales data, and channel performance to provide actionable insights.
- Use KPIs to monitor the impact of trade marketing initiatives and propose improvements where necessary.
- Ensure consistent brand messaging and visual identity across all trade marketing materials and activities.
What We’d Love For You To Have
We are interested in you as a person: your attitude, behaviors and values. As long as you have the willingness to learn anything you need for the role that you don’t already have, we’d love to speak to you. If you have qualification and experience in the following areas:
- Bachelor’s degree in marketing, Business Administration, or a related field.
- Experience of working in fast paced commercial and changing environment.
- Experience of discovering and sharing analytical insight with stakeholders with various levels of analytical expertise and at all levels of seniority.
- Experience of working in an agile, project-based environment, focused on delivering user needs.
- Strong proficiency of developing performance management dashboards and KPIs tracking report.
- Strong knowledge of trade channels, pricing strategies, and promotional tactics in B2B and B2C settings.
- Analytical mindset with proficiency in using data for decision-making and performance measurement.
We’ll Provide
- A competitive salary
- Health insurance cover
- A year end-performance benefit
Design and implement trade marketing plans aligned with business objectives to drive revenue and profitability. Identify growth opportunities through market research, competitive analysis, and customer feedback. Collaborate with sales teams to strengthen partnerships across key trade channels (distributors, contractors, and retailers). Optimize the go-to-market strategy by ensuring appropriate product mix, pricing, and promotions for each channel. Lead trade promotions, in-store activation, and merchandising initiatives to increase product visibility and sales conversion. Manage and evaluate the effectiveness of trade campaigns, ensuring ROI and profitability targets are met. Track and analyze market trends, sales data, and channel performance to provide actionable insights. Use KPIs to monitor the impact of trade marketing initiatives and propose improvements where necessary. Ensure consistent brand messaging and visual identity across all trade marketing materials and activities.
Bachelor’s degree in marketing, Business Administration, or a related field. Experience of working in fast paced commercial and changing environment. Experience of discovering and sharing analytical insight with stakeholders with various levels of analytical expertise and at all levels of seniority. Experience of working in an agile, project-based environment, focused on delivering user needs. Strong proficiency of developing performance management dashboards and KPIs tracking report. Strong knowledge of trade channels, pricing strategies, and promotional tactics in B2B and B2C settings. Analytical mindset with proficiency in using data for decision-making and performance measurement.
JOB-6840a72775540
Vacancy title:
Trade Marketing Manager
[Type: FULL_TIME, Industry: Construction, Category: Advertising & Marketing]
Jobs at:
Knauf
Deadline of this Job:
Saturday, June 14 2025
Duty Station:
Dar es Salaam | Dar es Salaam | Tanzania
Summary
Date Posted: Wednesday, June 4 2025, Base Salary: Not Disclosed
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JOB DETAILS:
As a Trade Marketing Manager at Knauf Gypsum Tanzania Limited, you will lead and execute trade marketing strategies, ensuring the profitable growth of our business. This role will require a strategic thinker with a deep understanding of market dynamics, strong stakeholder management skills, and a proven ability to drive performance in a competitive and challenging environment.
What You’ll Be Doing
- Design and implement trade marketing plans aligned with business objectives to drive revenue and profitability.
- Identify growth opportunities through market research, competitive analysis, and customer feedback.
- Collaborate with sales teams to strengthen partnerships across key trade channels (distributors, contractors, and retailers).
- Optimize the go-to-market strategy by ensuring appropriate product mix, pricing, and promotions for each channel.
- Lead trade promotions, in-store activation, and merchandising initiatives to increase product visibility and sales conversion.
- Manage and evaluate the effectiveness of trade campaigns, ensuring ROI and profitability targets are met.
- Track and analyze market trends, sales data, and channel performance to provide actionable insights.
- Use KPIs to monitor the impact of trade marketing initiatives and propose improvements where necessary.
- Ensure consistent brand messaging and visual identity across all trade marketing materials and activities.
What We’d Love For You To Have
We are interested in you as a person: your attitude, behaviors and values. As long as you have the willingness to learn anything you need for the role that you don’t already have, we’d love to speak to you. If you have qualification and experience in the following areas:
- Bachelor’s degree in marketing, Business Administration, or a related field.
- Experience of working in fast paced commercial and changing environment.
- Experience of discovering and sharing analytical insight with stakeholders with various levels of analytical expertise and at all levels of seniority.
- Experience of working in an agile, project-based environment, focused on delivering user needs.
- Strong proficiency of developing performance management dashboards and KPIs tracking report.
- Strong knowledge of trade channels, pricing strategies, and promotional tactics in B2B and B2C settings.
- Analytical mindset with proficiency in using data for decision-making and performance measurement.
We’ll Provide
- A competitive salary
- Health insurance cover
- A year end-performance benefit
Work Hours: 8
Experience in Months: 36
Level of Education: bachelor degree
Job application procedure
Interested and qualified? Click here to apply
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