Role purpose:

Lead and coordinate all advertising, communication, media, and sponsorship initiatives, collaborating with marketing leaders and cross-functional teams. Ensure campaigns and communications align with company guidelines, brand values, and resonate with diverse Tanzanian audiences. Drive innovation in brand presence, leveraging digital transformation and local insights to build trust and relevance.

Key accountabilities and decision ownership:

• Work with the company's senior executive leadership and product management teams to define, launch, and drive Vodacom Tanzania’s advertising campaigns.
• Assume primary responsibility for driving understanding of brand values, and development and execution of strategic campaigns.
• Assume responsibility for driving understanding of effective media strategy and the execution of media plans.
• Clearly define brand positioning and strategy to senior management and to the broader organization
• Ensure marketing and media budgets are managed within the company’s budget ensuring optimal return of investment
• Manage healthy working relationships with key business partners including adverting agency, media agency, media owners, production agencies and others.
• Undertake regular regional visits to understand the dynamics of the regional markets and recommend appropriate action on matters arising.
• Responsible for driving brand presence and communication across the market covering all areas: TV, radio, print, outdoor, retailers, social media
• Propose and manage effectively sponsorship programs for the company ensuring effective execution and maximizing return on investment.

Core competencies, knowledge and experience:

• Capacity planning and workforce plans
• Strong business acumen, including with an in-depth understanding of the contribution of the overall brand and communication to the business strategy.
• Market Insight & Cultural Fluency: Deep understanding of Tanzania mobile markets, consumer trends, and cultural diversity.
• Digital Acumen: Expertise in digital marketing, mobile platforms, and data-driven decision-making.
• Influence & Negotiation: Ability to persuade and negotiate in dynamic, uncertain environments.
• Collaboration & Relationship Building: Strong networking skills across organizational boundaries and with external partners.
• Communication: Excellent verbal and written skills, with the ability to craft compelling narratives for varied audiences.

Must have technical / professional qualifications:

• Bachelor in Marketing, Business Administration or other related social sciences
• Solid understanding of the Tanzanian mobile market and culture
• Creativity
• Should have at least 5 years of marketing or brand management experience in the telecommunication/FMCG industry

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

• Work with the company's senior executive leadership and product management teams to define, launch, and drive Vodacom Tanzania’s advertising campaigns.
• Assume primary responsibility for driving understanding of brand values, and development and execution of strategic campaigns.
• Assume responsibility for driving understanding of effective media strategy and the execution of media plans.
• Clearly define brand positioning and strategy to senior management and to the broader organization
• Ensure marketing and media budgets are managed within the company’s budget ensuring optimal return of investment
• Manage healthy working relationships with key business partners including adverting agency, media agency, media owners, production agencies and others.
• Undertake regular regional visits to understand the dynamics of the regional markets and recommend appropriate action on matters arising.
• Responsible for driving brand presence and communication across the market covering all areas: TV, radio, print, outdoor, retailers, social media
• Propose and manage effectively sponsorship programs for the company ensuring effective execution and maximizing return on investment.

• Capacity planning and workforce plans
• Strong business acumen, including with an in-depth understanding of the contribution of the overall brand and communication to the business strategy.
• Market Insight & Cultural Fluency: Deep understanding of Tanzania mobile markets, consumer trends, and cultural diversity.
• Digital Acumen: Expertise in digital marketing, mobile platforms, and data-driven decision-making.
• Influence & Negotiation: Ability to persuade and negotiate in dynamic, uncertain environments.
• Collaboration & Relationship Building: Strong networking skills across organizational boundaries and with external partners.
• Communication: Excellent verbal and written skills, with the ability to craft compelling narratives for varied audiences.

• Bachelor in Marketing, Business Administration or other related social sciences
• Solid understanding of the Tanzanian mobile market and culture
• Creativity
• Should have at least 5 years of marketing or brand management experience in the telecommunication/FMCG industry